AKSET Law Rebranding

As one of the top law firm in Indonesia, AKSET law conducted their rebranding in early 2020. Their main reasons of the rebranding are the following; it’s in conjunction with their 10th anniversary of the firm, restructuring in their lisf of partners, and using the rebranding project as a symbol of expanding their practice areas. 

This project consist of redesigning the logo of the firm as well as other supporting graphics that would be use in their stationery, documents, prints and company profile.

Empofarm Branding

Empofarm takes its name from “Empowering Farmers,” as the name suggests. The business has a holistic mission to empower Indonesian farmers through its Mobile App.

Understanding their mission, we have infused values into its identity. The logo itself represents the various sizes and challenges of Indonesian rice fields (the most common farming activity associated with Indonesia). Additionally, the letters ‘E’ for ’empower’ and ‘F’ for ‘farmers’ can be found within the pattern-like logo.

This project consists of producing the branding identity as well as the mobile user interface style for the upcoming mobile apps.

Indonesian Luxury Branding

Upon design brief process, Indonesian Luxury is an online based business that has a unique business model. Indonesian Luxury will be focusing on curating private art sales, operating private auctions, and also furniture sales.

This portfolio piece will primarily show many ideations for its branding, especially on the logo design.

The graphics and icons are heavily inspired by ancient Indonesian culture, the sanskrit culture.

Skillfill Branding

Skillfill determined to be one of online learning platform player in Indonesia, the platform is targeted towards K-12, academy and university students. With the raising penetration of online medias in Indonesia, Skillfill saw an opportunity to expand thier platform through the internet nationwide.

As for the inspiration of the design, the three bar is a design play on the idea of “signal”, through our research most of Indonesian internet consumers are staying connected to cell data (3G/4G). The idea of the brand is, if you are connected to the internet you are also able to “fill” your “skill” or on the other word learn a new skill.