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Warung Bang Toyib

Warung Bang Toyib is another restaurant branding project I’ve done in Sentul, Bogor.

The target market for Warng Bang Toyib business is young active adults with a middle to low income stream, where most of them are concentrated within the Bogor area. Therefore, Warung Bang Toyib branding is reflecting the value of home-made indonesian cooking translated to its branding.

The use of yellow was inspired from the research we have done prior the project, which has been proven to be the 2nd most used colour for stimulating appetite.

Photographer credit: http://www.giamarescotti.com/