Malva is a branding project that started from the business naming, then later on was expanded throughout the brand visual. The meaning of Malva was taken from a Greek name meaning soft and delicate. Which represents the classical beauty of Malva’s dresses.
The business naming approach was later on become the inspiration of the choice of colour for Malva’s brand, the soft blue represent an oppulant value and speaks well to the female demographic.
Malva now is up and running business, selling bridesmaid’s dresses and evening dresses through instagram.