Laras Exata Ustanta

PT. Laras Exata Ustanta is one of Lexus’ official distributor in Indonesia. The branding for Laras’ company was inspired from the “Luxury” values that was expanded upon Lexus core values.

The soft gradient accent was added to communicate elegancy and luxury to the brand. Where Laras (how the company is being reffered to) is the main focus for the company’s identity.