Empofarm takes its name from “Empowering Farmers,” as the name suggests. The business has a holistic mission to empower Indonesian farmers through its Mobile App.
Understanding their mission, we have infused values into its identity. The logo itself represents the various sizes and challenges of Indonesian rice fields (the most common farming activity associated with Indonesia). Additionally, the letters ‘E’ for ’empower’ and ‘F’ for ‘farmers’ can be found within the pattern-like logo.
This project consists of producing the branding identity as well as the mobile user interface style for the upcoming mobile apps.