Arkhon’s name is inspired by ancient greek’s term “Archon”, which means in english “ruler”. As for the circumstances of the company, the company is positioned to be a holding company with a couple of subsdiaries company under it. The name Archon holds the meaning of “group of rulers” for the company.
As for the visual identity, the logo is taking the theme of ancient greek. If we dial back to the great ancient greek architecture, pillars are the among iconic heritage of ancient greek culture. We put an extra meaning to the identity, as a holding company, the subsidiaries companies are considered as “the pillars” or the foundation of the company. This also communicates Arkhon are made of all of the powerful companies under it.
The yellow colour was chosen due to the common meaning to wealth.