ANTHRAKAS CONCEPT

2014

BRANDING

Anthrakas Stationery

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Anthrakas is a subsidiary company of PT. Bukit Asam Prima, Indonesia. This child company’s first focus is on coal trading both domestically and internationally. Anthraces is based in Singapore.

Anthrakas is vision is to be a world leading trading company that delivers a high standard service. In terms of the design, there are several elements incorporated in order to represent this company core values. In colours selection, Yellow and Grey is representing wealth and sense of trust.

In the graphics, water element is introduced, this representing how the business is rely heavily on using sea logistic. These elements is repeated consistently in the stationery to emphasise the company identity values.